HUNTERSVILLE – Truliant Federal Credit Union is on its way to the lake area.
The Winston-Salem based company celebrated its Huntersville arrival with a groundbreaking ceremony Nov. 12 at the corner of Gilead Road and Boren Street.
The Huntersville Truliant Member Financial Center is expected to open no later than June 2014. It’ll be in front of Earth Fare.
Truliant President and CEO Marcus Schaefer said he’s excited to have Truliant – which has an established customer base in Charlotte – join Lake Norman’s community.
“We’re very gratified to be here and to have found this location,” Schaefer said. “It’s a great location, near Novant Health and in front of Earth Fare. It’s a great community that’s a growing community. We want to be anywhere where we can meet our mission of improving our members’ financial lives. It’s always changing depending on what our members need.”
The center in Huntersville will have three drive-thru, 24-hour advanced-functioning ATM lanes as well as a member-owner greeting station, a kids’ area and a technology center.
Truliant, which was founded in 1952 and serves 180,000 members in financial centers throughout Virginia and the Carolinas, plans a grand opening in Huntersville next spring.
The credit union has 21 locations. Schaefer said the Huntersville location helps Truliant serve its diverse client base in the lake area.
“It’ll be interesting, here in this market, for people in Huntersville to experience what we do and see how we can differentiate ourselves to them,” he said. “At the end of the day, when we deliver on the mission, people will walk out and say, ‘Hey, I’m doing something now that’s helping me build my financial balance sheet that’s better than it’s been before. That’s what we’re looking for.”
Schaefer touted Truliant’s ability to connect with its customers and offer competitive rates as keys to its expansion opportunities. He said the Huntersville location is expected to add six or seven jobs to the town. Another Lake Norman financial center is possible, but not in the immediate future.
“We’ll go where our customers want us to go,” Schaefer said. “We’re guided by our customer base.”
Truliant Chairman Greg Thrush said customer service defines the company’s goals.
“We believe in improving our members’ lives,” he said. “We use financial tools to do that.”
Several local leaders attended the groundbreaking, including Huntersville Town Manager Greg Ferguson, town commissioners Sarah McAulay and Melinda Bales, and Lake Norman Chamber of Commerce President Bill Russell.
“There’s been a real energy for the businesses in this area just over the last couple of years,” Russell said. “There’s a difference in this particular market. The communities of Mooresville, Cornelius, Davidson and Huntersville work closely together and on behalf of the chamber we welcome Truliant.”
McAulay also welcomed the company to town.
“We appreciate any group coming in and joining us,” she said. “I know that with the products and services they’ll bring, as well as the people, will be a great benefit to the people of Huntersville.”