“Dale Earnhardt Day” will be April 29 at the DEI headquarters on N.C. 3 in Mooresville.

The annual celebration of Earnhardt’s birthday is free and open to the public. Doors will open at 10 a.m. and close at 6 p.m.

The DEI showroom will be opening its newest exhibit:  “Being Dale Earnhardt,” which highlights the many facets of the life of the seven-time NASCAR Winston Cup Champion. 

The Grand Showroom will also be open to the public, for the newest Dale Earnhardt Inc. vehicle display.  The Grand Showroom is occasionally opened to the public, and this event will give fans a rare opportunity to see these special vehicles up close. 

Cupcakes will be served in the afternoon, an annual tradition on Dale’s birthday celebration. 

For more information, check www.daleearnhardtinc.com.  

- Cliff Mehrtens