CORNELIUS – The excitement in Case Warnemunde’s voice as he talks about his creation, Bella Love, is contagious.
In the digital age of Facebook and Twitter, Warnemunde and his team are looking to flip the social network on its head. Bella Love Inc. is what Warnemunde describes as a physical social network.
“Social media has taken us to a point where we are connected to everything, everywhere,” he said. “Everyone thinks they are connected to everything, when really, no one is connected to anything anymore.”
Warnemunde walks out of Gabi’s Coffee Shop in Cornelius, as someone walking in is wearing a Bella Love T-shirt. The shirt sparks up a conversation between the two of them and thus physical-social gap is closed.
It’s the whole idea behind Bella Love: To reconnect communities.
His idea to physically connect people has manifested into a series of artistic community events that include the ‘Tawba Walk Art Crawls and open mic nights.
The fourth installment of the ‘Tawba Walk Art Crawl will run from 6-10 p.m. May 31 in Cornelius at the Town Hall parking lot, the Oak Street Mill behind the police station and all along Catawba Avenue in the downtown area.
Dozens of local artists and vendors will show their work, and 15 different bands and singers will perform live music on two stages.
Food will be available from local trucks, including Smoke and Go Catering Services, Sunrise Grill, Homegrown Crepe and Roaming Fork.
Bella Love also puts on open-mic nights the first and third Thursday of the month at the Kadi Fit studios in downtown Cornelius. These events mostly feature bands and other musicians, but also have featured comedy and poetry readings.
“Right now, Bella Love is only putting on these small scale events, but the idea is to host everything from huge annual festivals to the smaller art crawl types events in all the pockets of greater Charlotte,” Warnemunde said.
He said he hopes to take his concept of the physical social network to different cities and eventually spread the globe.
“The next biggest thing is to think small. People are already kind of on to it, but no one has come up with this package,” Warnemunde said. “Its like a Facebook, but in a real way because it involves real people living their lives together.”
Bella Love is developing a new website to be launched later this summer. Visit Bella Love’s Facebook page at www.facebook.com/blovecharlotte to see event schedules, photos and videos.
Upcoming Bella Love events:
‘Tawba Walk - May 31, from 6-10 p.m. in downtown Cornelius
Open Mic Night - June 6 and 20 at 9 p.m. in Kadi Fit in Cornelius.
Artist Spotlight show featuring Pinko & Friends On Ice - June 14 at 7 p.m. in Kadi Fit in Cornelius.