Flowers have been a staple in celebrating Mother’s Day since Anna Jarvis delivered 500 white carnations to the first Mother’s Day service on May 10, 1908.
Flowers are still the traditional gift to show mothers they are appreciated, and Mother’s Day is one of the two busiest holidays for florists.
The holiday provides between 30-40 percent of Denver’s Albertine Florals’ yearly business, owner Judy Armstrong said.
Artistry Florals in Cornelius increases sales by 9-10 times during Mother’s Day weekend, according to owner Lee Caldwell.
The Herald Weekly asked these local florists for some tips and ticks to make the best choices in buying the perfect gift for mom.
Buy directly from a local florist
The first websites that pop up when people search for Mother’s Day flowers are order gathers, like Blooms Today, Flower Network and 1800Flowers, who take orders then hire florists to fulfill them. As a middle man, customers are paying unnecessary service fees.
“They take a lot of money away from that order so when it gets to me, I don’t have as much money, and I can’t put that into the flowers,” Armstrong said.
Instead, Caldwell recommends searching for “florists in (name a specific town)” and using local florists’ websites as a visual tool to guide customers to what they might want to buy.
That same principal should be used if sending flowers to someone in a different state because it gives customers more flowers for their money.
Trust your florist
Once you’ve found a florist, trust them and their creative ability, Caldwell recommends.
It used to be that when someone wanted to buy flowers, they would come to a florist, name a price and the florist would create a bouquet within that price, she explained.
The Internet can be a great tool to get an idea of what you want to send, but sometimes florists don’t have the same flowers in stock or have better options to work with. Trust your florist to be creative instead of limiting them to carbon copy a picture, Caldwell said.
Ways to personalize
Carnations have always been a classic Mother’s Day option with different meanings for their different colors, their good smell and long life, Armstrong said. But there are other ways to personalize a Mother’s Day bouquet.
Have children help, she recommended. Bring them to the florist and let them choose some flowers.
“The kids usually pick out something really nice, not so much expense wise, but they know, well my mom likes purple or my mom likes pink,” she said. “Or they might really like purple so that’s what you end up getting, too.” Which, she added, is endearing to a mother.
A certain number of a type of flower – like three roses for three children – can also make a gift more meaningful. Then there’s always the option of adding jewelry, candy, balloons or a teddy bear for an extra touch.