CORNELIUS – Two business women are hosting Lake Norman’s inaugural 50 Days of Pink on Sept. 12-Oct. 31 to raise money to fund 50 mammograms for uninsured women.

Julia Austin, owner of Fifi’s Fine Resale, and Lee McCracken, founder of Yes, Ma’am! Mammograms Are A Must, are coordinating the campaign.

Proceeds will benefit Novant Healthcare Foundation and earmarked for screenings for uninsured women in the Lake Norman area.

Fifi’s Fine Resale, located at 20601 Torrence Chapel Road, will host several promotions throughout the 50 days, including: 

• Bras decorated by business women will be displayed, beginning Sept. 12. Shoppers may vote for their favorite bra with a $1 token.

• The kick-off reception for sponsors and customers will be held 6:30-8:30 p.m. Sept. 16.

• Fifi’s hosts registration and packet pick-up 1-5 p.m. Sept. 15 for the Susan G. Komen Race for the Cure. The event takes place Oct. 5 in uptown Charlotte.

• Consigners of women’s apparel, shoes and jewelry may donate pink items during the 50 days, with sales benefiting the mammogram goal. In addition, trivia questions will be posted throughout the store to educate shoppers about breast health.

• McCracken, a breast cancer survivor, will debut her memoir, “A Prayer and a Pink Pedicure,” Oct. 3 with a book-signing at Fifi’s. The event will feature music, drinks, treats and shopping. The breast cancer awareness and early detection T-shirts by Yes, Ma’am! Mammograms Are A Must will be sold. A percentage of book and shirt sales go toward the 50-mammogram goal.   

• Shoppers will enjoy a day of massages, special pampering and treats Oct. 13.

Details: Julia Austin, 704-892-7070 or Julia@fifislkn.com, or Lee McCracken, 704-453-4000 or lee@yesmaamtee.com.