DAVIDSON – The United Way of Central Carolinas’ announced Sept. 5 its 2013 fundraising goal of $21,438,000, a 1.1 percent increase over last year’s successful campaign.
The nonprofit also accepted a $100,000 check from Chiquita, the first new partner in United Way’s annual fundraising drive, during the first day of competition at the Chiquita Classic at River Run Country Club.
For the first time, United Way is the primary beneficiary of the golf tournament. The $100,000 donation reflects tournament sponsor proceeds and advance ticket sales.
“Last year we needed four major companies to step up at the very end to hit our goal, so it’s fantastic to get such great momentum at the start of the United Way campaign this year,” said Jane McIntyre, United Way’s executive director. “We’re honored that Chiquita selected United Way as the best way to make a major impact in their new hometown – that made it an easy decision to hold our official kickoff here at the Chiquita Classic.”
Chiquita officials are hopeful that walk-up ticket sales will ultimately push the tournament donation higher – 100 percent of ticket sales go to charity.